Dear forum members
Hi, my name is Nuno and I´m from Portugal, in Southern Europe.
I teach economics at a Portuguese University and I´m currently doing my phd in the area of social marketing (basically social marketing is a sub-discipline of marketing that uses marketing principles not for commercial purposes but to attain societal good).
I´ve been a vaper for the last 3 years, since I quit smoking, and because I really love the vaping culture I decided to do my phd thesis in a topic related with vaping. I’m a strong supporter of vaping.
So, my thesis is about social marketing in contexts of uncertainty. My basic proposition is that when there is some uncertainty concerning the benefits/costs of a given therapeutic measure, social marketing should focus on promoting social support. Translating this to vaping, I propose that instead of deciding (with little fundament) what´s good or bad for people, in contexts of some uncertainty, health authorities should promote social support between peers (vapers). Social support can be provided online, as it happens in this forum, and involves forum members proving information, esteem, emotional support and even tangible support to other forum members.
I use netnography to make this study, which is an adaptation of ethnography to the online environment. So, I will analyse some forums dedicated to vaping and I will search for clues on how forum members provide social support to other forum members in these communities.
So, with this message, I intend to inform the community about my research, and also ask for your collaboration.
I will follow some ethical principles in this research, including: a) make my presence and the objectives of the study clear to the community, always use pseudonymous when citing communications in the forum (and not the real nicknames) and after completing my research I will submit the final work to the appreciation of some forum members to validate my conclusions (oldest and more active forum members).
During my research I will probably interact with some of you asking you some questions and I may ask for an interview with more active forum members.
Please feel free to ask me any question.
You can find my webpage from my university in here: https://www.escs.ipl.pt/docentes/nuno-tiago-baptista
Best regards,
Nuno
Hi, my name is Nuno and I´m from Portugal, in Southern Europe.
I teach economics at a Portuguese University and I´m currently doing my phd in the area of social marketing (basically social marketing is a sub-discipline of marketing that uses marketing principles not for commercial purposes but to attain societal good).
I´ve been a vaper for the last 3 years, since I quit smoking, and because I really love the vaping culture I decided to do my phd thesis in a topic related with vaping. I’m a strong supporter of vaping.
So, my thesis is about social marketing in contexts of uncertainty. My basic proposition is that when there is some uncertainty concerning the benefits/costs of a given therapeutic measure, social marketing should focus on promoting social support. Translating this to vaping, I propose that instead of deciding (with little fundament) what´s good or bad for people, in contexts of some uncertainty, health authorities should promote social support between peers (vapers). Social support can be provided online, as it happens in this forum, and involves forum members proving information, esteem, emotional support and even tangible support to other forum members.
I use netnography to make this study, which is an adaptation of ethnography to the online environment. So, I will analyse some forums dedicated to vaping and I will search for clues on how forum members provide social support to other forum members in these communities.
So, with this message, I intend to inform the community about my research, and also ask for your collaboration.
I will follow some ethical principles in this research, including: a) make my presence and the objectives of the study clear to the community, always use pseudonymous when citing communications in the forum (and not the real nicknames) and after completing my research I will submit the final work to the appreciation of some forum members to validate my conclusions (oldest and more active forum members).
During my research I will probably interact with some of you asking you some questions and I may ask for an interview with more active forum members.
Please feel free to ask me any question.
You can find my webpage from my university in here: https://www.escs.ipl.pt/docentes/nuno-tiago-baptista
Best regards,
Nuno
...you will see a mix of colourful characters on this forum which makes for a great source of information and interaction, as an observer some activity might seem a little let’s say “hostile” at times but if you intergrate more you’ll understand where this aspect comes from, just like all walks of life chuck a load of personalities from different culture backgrounds in the mixing pot sometimes clashes occur especially if opinions differ widely.
