I guess that my recent forays into the vaping universe caused my mind to go "hmmm" when I came across this article. The phrase "aficionado culture" was the hook. I didn't read it as anything negative in regards to vaping (nor is vaping even mentioned); I just found myself applying "our thing" to the tone of the article.
The article does have Israeli Folk Dancing though....
https://www.bloomberg.com/view/articles/2017-08-05/aficionado-culture-is-where-fun-goes-to-die
The article does have Israeli Folk Dancing though....
https://www.bloomberg.com/view/articles/2017-08-05/aficionado-culture-is-where-fun-goes-to-die