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Kids targeted with e-cigs, sweet tobacco flavors

5150sick

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http://helenair.com/opinion/letters...cle_547cb3cc-90ad-5c70-8d92-78f273f71f47.html


All I see Here Is Tricks from the Tobacco Control Playbook:


"As noted in the presentations, the tobacco industry now spends nearly all of its marketing dollars in businesses such as convenience stores. This marketing includes placing signs at eye level, where kids can see them and candy-colored displays of sweet flavored products, such as e-cigarettes and cigarillos. Flavors include cherry, grape and even bubblegum."



Tobacco Control Playbook Trick #1: Confusing the public into believing vaping and cigarillos have the same amount of harm:


"his marketing includes placing signs at eye level, where kids can see them and candy-colored displays of sweet flavored products, such as e-cigarettes and cigarillos."


Tobacco Control Playbook Trick #2: Tricking the public into believing that Big Tobacco makes a bubblegum flavored ecig (They Do Not):


"the tobacco industry now spends nearly all of its marketing dollars in businesses such as convenience stores. Flavors include cherry, grape and even bubblegum."


Tobacco Control Playbook Trick #3: Tricking the public into believing that ecigs are just sitting there amongst the candy (They are actually behind the attendant amongst the cigarettes):


"Many stores place these products on the counter and near candy, within reach and easy view of youth."



Tobacco Control Playbook Trick #4: Tricking people by Pretending that since kids shop at convenience stores that it somehow makes them immune to the law stating that you have to be 18 to 21 years old with ID if you look under the age of 42 to purchase said products:


"These stores are popular after-school stops for kids. In fact, 70 percent of children visit convenience stores weekly"


Tobacco Control Playbook Trick #5: Using a tobacco study about cigarettes that's nearly a decade old in an article to demonize vaping:


"A 2010 study published in "Pediatrics" found that the odds of smoking more than doubled for teens who visited a store with tobacco advertising at least twice per week."


Tobacco Control Playbook Trick #6: Outright lying to the public. Saying 99% of ecigs contain nicotine after releasing a study that says that 80% of vaping teens don't even use nicotine:



"Research shows 99 percent of e-cigarettes contain nicotine, which is highly addictive and harmful to the developing brain."



Tobacco Control Playbook Trick #7: More outright lies. Claiming that innovative products such as e-cigarettes are somehow going to create a new generation of tobacco cigarette smokers.



"In-store marketing, sweet flavors and innovative products such as e-cigarettes are how Big Tobacco creates new generations of smokers."



This is the equivalent of claiming that the existence of nicotine gum and the nicotine patch is somehow going to create a new generation of tobacco cigarette smokers.

But oddly enough they push these products from their Big Pharma handlers each and every chance they get - 5150
 

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