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More smokers turning to vaping
Posted by brian yaeger on 10/18/2014 to Electronic Cigarette News & Story's
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MORE SMOKERS TURNING TO VAPING AS A SAFER AND MORE AFFORDABLE SOLUTION
This comes as no surprise to me at all. The fact that electronic cigarettes have been proven to be cheaper over time and safer means that the number of traditional smokers turning to e-cigs will only continue to increase. The following article from AudienceScan delves into the subject and gives some insight into some of the statistics that are making this claim truer by the day.
This serves as great news to the vaping community as far as I’m concerned. Here’s a brief clip of the article so you can get a better idea of just what exactly is being said:
Researchers showed a strong correlation between smoking habits and income. About 10% of consumers with annual income over $150,000 confess to smoking traditional cigarettes. Over 27% of consumers with income less than $25,000 smoke cigarettes. These lower-income consumers show the highest rate of e-cigarette use, 5.5%.
Researchers believe the growing sales of e-cigarettes could erode sales of traditional cigarettes. E-cigarette shoppers are more likely to be male (56.2%) than female (43.8%). AudienceSCAN research shows that these consumers are more likely than average to engage in other risk-taking behavior. For example, 37.7% play the lottery. These consumers also like to party. They host or attend Super Bowl parties, celebrate New Year’s Eve at restaurants, bars, or lounges, and celebrate St. Patrick’s Day at a restaurant or bar at higher than average rates. In the last 30 days, 55.3% of these audience members took action as a result of a TV ad they’ve seen, which is 35% higher than average.
To read more click on the following link : http://www.audiencescan.com/smokers-turning-e-cigarettes/#.VELfZiLF8uJ
Posted by brian yaeger on 10/18/2014 to Electronic Cigarette News & Story's
More Sharing ServicesShare|Share on facebookShare on myspaceShare on googleShare on twitter
MORE SMOKERS TURNING TO VAPING AS A SAFER AND MORE AFFORDABLE SOLUTION
This comes as no surprise to me at all. The fact that electronic cigarettes have been proven to be cheaper over time and safer means that the number of traditional smokers turning to e-cigs will only continue to increase. The following article from AudienceScan delves into the subject and gives some insight into some of the statistics that are making this claim truer by the day.
This serves as great news to the vaping community as far as I’m concerned. Here’s a brief clip of the article so you can get a better idea of just what exactly is being said:
Researchers showed a strong correlation between smoking habits and income. About 10% of consumers with annual income over $150,000 confess to smoking traditional cigarettes. Over 27% of consumers with income less than $25,000 smoke cigarettes. These lower-income consumers show the highest rate of e-cigarette use, 5.5%.
Researchers believe the growing sales of e-cigarettes could erode sales of traditional cigarettes. E-cigarette shoppers are more likely to be male (56.2%) than female (43.8%). AudienceSCAN research shows that these consumers are more likely than average to engage in other risk-taking behavior. For example, 37.7% play the lottery. These consumers also like to party. They host or attend Super Bowl parties, celebrate New Year’s Eve at restaurants, bars, or lounges, and celebrate St. Patrick’s Day at a restaurant or bar at higher than average rates. In the last 30 days, 55.3% of these audience members took action as a result of a TV ad they’ve seen, which is 35% higher than average.
To read more click on the following link : http://www.audiencescan.com/smokers-turning-e-cigarettes/#.VELfZiLF8uJ