McDonald's has teased the return of its impish sandwich thief, the Hamburglar.
Except now, he's not the rosy-cheeked costumed character you might remember. Instead, a new teaser portrays the Hamburglar as a suburban dad, apparently tempted back to a life of crime by a new set of sirloin burgers.
The new ads are set to start premiering today, alongside a social media campaign which will have Hamburglar popping up in unexpected places--presumably when burgers are nearby.
"We felt it was time to debut a new look for the Hamburglar after he’s been out of the public eye all these years," McDonald's VP of U.S. marketing Joel Yashinsky told Mashable. "He’s had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time."
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Except now, he's not the rosy-cheeked costumed character you might remember. Instead, a new teaser portrays the Hamburglar as a suburban dad, apparently tempted back to a life of crime by a new set of sirloin burgers.
The new ads are set to start premiering today, alongside a social media campaign which will have Hamburglar popping up in unexpected places--presumably when burgers are nearby.
"We felt it was time to debut a new look for the Hamburglar after he’s been out of the public eye all these years," McDonald's VP of U.S. marketing Joel Yashinsky told Mashable. "He’s had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time."
Continue reading…
Continue reading...