That's what I thought as well, it looked like that was going to be an issue when I started burning it in. But after dry firing it a couple of times it started just glowing from the center of each individual coils. It seemed like a winner at first (maybe it was all in my head) but after vaping on it for a bit it's not that hot. It doesn't seem to produce that much flavor. I'm going to experiment with coil spacing and some other things and see if I can get it there. Sent from a Galaxy far far away!