Partner Content by Bandai Namco
The Sword Art Online anime’s cross-media success might come down to its main premise: a virtual reality, massively multiplayer online RPG lures players with the promise of 100% immersion. More than 10,000 early adopters have logged in right as the game's malevolent developer reveals that all the players are not only trapped inside this game, but that if they were to die in-game, they would also die in real life. The only way out is through beating all 100 floors can the players hope to escape. It’s immediately apparent why the show appealed to a generation of anime and game fans.
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