Risk is all around us. Driving down the road in our car or eating certain foods could be considered risks we assess on a daily basis. We just don’t notice we’re making those assessments because they’re subconscious. Most of the time, we don’t actively quantify a risk unless it poses clear and present danger. For example, you might avoid walking down a dark alley at night because the potential threat is clear to you -- but eating a Big Mac or Whopper frequently is likely just as threatening to your health, you just won’t come face-to-face with those threats until… [Continue Reading]
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