For me, the most objectionable part is the bit about "threaten[ing] tobacco denormalization efforts that are intended to make smoking socially unacceptable." That may be on someone's agenda, but it's certainly not on mine, and that being a central tenet of the research (I'd like to hear Rachelle comment specifically on what the emphasis is on this facet of the end report) it certainly does make me nervous about contributing.
Thanks for asking about this. I'm going to use this to respond to this plus some other stuff that I have seen in this thread. It got long, so I tried to divide it up a little -
So, tobacco denormalization. There are a couple different aspects to this. Concerns about vaping 'threatening tobacco denormalization' among young people are a major feature of the literature on vaping that is coming from the public health community. (Since I saw some references to this phrase in other comments, I want to mention that "the public health community" here = dominant perspectives in public health as a whole. The Center for Critical Public Health tends to highlight alternative perspectives on public health issues.) Specifically, the public health community is concerned that vaping will make nicotine use more popular in such a way that cigarette smoking will become 're-glamorized.'
Right now there is a lack of empirical investigation into this concern. Our study will look at this concern in light of the perspectives of vapers, (esp. young vapers), who are the experts in their own experiences + have insight into this question that other people don't have.
Another aspect of tobacco denormalization that I'm hearing in the comments here is about the ethics of tobacco denormalization efforts. If you are concerned only with reducing smoking at the population-level, then tobacco denormalization in general appears to be a very effective approach. But there is a pretty big range of views on the ethics of these efforts and their outcomes, just as there is a big range of tobacco denormalization processes, practices, and intents behind them. Two of our Center’s projects focus on the stigmatization of smoking (associated with some kinds of tobacco denormalization) and its consequences.
As a researcher, I would not want to share my personal point of view on this here and then ask people about related topics for a study. Of course I have opinions, but my job here would be about understanding the views of people here.
-------------------------------------------------------------
Another thing I wanted to address that came up in some of the comments has to do with reasons for the process we have for doing an online focus group on a forum. So this next bit is about that process and why we use it.
Our process follows ethics requirements that come from our Institutional Review Board (IRB). At most academic and research institutions, all research involving people must meet requirements set by the institution's IRB.
When a researcher wants to ask a group of people focus group-type questions in an online space, our IRB treats it much like an in-person focus group. In an in-person focus group, we generally introduce ourselves, say something about the topic of conversation, give people a way to contact us directly, and say something about what we will do to protect participants' identities in research publications.
With an in-person focus group, we usually know participants' real names. So to protect their identity, we don't use their real names in research publications.
With an online focus group, identity is a little weirder. People who participate in publicly accessible online forums usually know that their comments are available to just about anyone, and lots of people use pseudonyms. But some usernames are easily attached to a real name - like I use "surrogatekey" as a username a lot, and if you google "surrogatekey" you will see it linked to "Rachelle Annechino" pretty quickly. Our IRB tries to take that into account for online focus groups.
We do not ever ask participants in an online focus group to post their names, email addresses, phone numbers, or any other personally identifying information to a forum thread.
So here is the introductory blurb we would use when opening an online focus group thread here:
I am a researcher at the Center for Critical Public Health (criticalpublichealth.org), a nonprofit public health research center. We are conducting a study about the use of electronic cigarettes and vaping devices. We’re trying to learn more about people’s thoughts and opinions regarding their use. We would like to ask this group a few questions about vaping. Please only participate in the discussion if you are 18 years of age older. We may use some of your comments when we publish the results of our research, but none of the comments we quote will include your username. Please be aware, however, that someone reading one of our research publications might still be able to link your comment to your username through an online search. Finally, please do not use harassing, degrading, or intimidating language. If you do use such language, we will refer to the forum’s terms of service and take appropriate action. If you have any comments or questions, you can contact me by PM. My contact information can also be found on our Center’s website.
(Please note that we will not use any quotes from *this* thread in research publications. I'm just pasting this here so people can check out the kind of blurb that we would post at the beginning of an online focus group thread.)
Our IRB also worries a lot about people flaming each other online, so that's the reason for the stuff in there about "harassing language." Different online communities have different standards for that, but if one participant said something to another participant in the thread that seemed like a clear breach of community standards here, I could bring it to the attention of a moderator.
Of course just about anyone can visit an online forum, read people's comments, and quote them, so it might seem strange that we do this. It's an IRB thing.
-------------------------------------------------------------
I hope that answers some questions.
I can't ever promise anyone that a study's results will be what they want to hear. What I can promise is that everyone on this research team is committed to listening to what people have to say with respect and an open mind, everyone on this research team is committed to telling the truth about what we find in this study, and no one on this team hates vapers or vaping.