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2026 Marketing Predictions from HSBC’s Cheuk Shum

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For a 160-year-old bank, HSBC is surprisingly comfortable with the idea that playing it safe may be the riskiest move of all. As Hong Kong pushes to consolidate its position as a global wealth hub, Cheuk Shum, head of marketing, HSBC Hong Kong, says the challenge for legacy brands in 2026 is not…

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