Become a Patron!

5 ad leaders predict media measurement trends for the TV upfront

Status
Not open for further replies.

VUBot

Staff member
Diamond Contributor
ECF Refugee
Vape Media
Ahead of 2024 upfront negotiations, Ad Age asked five industry leaders their predictions for the most impactful trend in measurement this season and which metric or measurement company they are keeping their eye on.

#adage

Continue reading...
 
Status
Not open for further replies.

VU Sponsors

Top