Activision Blizzard has announced a new division focused entirely on esports. To run it, the publisher has recruited Steve Bornstein (former CEO of ESPN and the NFL Network) as chairman, and Mike Sepso (co-founder of Major League Gaming) as senior vice president.
“Last year, Activision Blizzard created entertainment that was viewed and played by over 150 million people for more than 13 billion hours – this dwarfs the engagement that fans spend on all other sports,” Bornstein said in a statement. “I believe esports will rival the biggest traditional sports leagues in terms of future opportunities, and between advertising, ticket sales, licensing, sponsorships and merchandising, there are tremendous growth areas for this nascent industry. I’m excited to help Activision Blizzard further its leadership position in this exciting growth area.”
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“Last year, Activision Blizzard created entertainment that was viewed and played by over 150 million people for more than 13 billion hours – this dwarfs the engagement that fans spend on all other sports,” Bornstein said in a statement. “I believe esports will rival the biggest traditional sports leagues in terms of future opportunities, and between advertising, ticket sales, licensing, sponsorships and merchandising, there are tremendous growth areas for this nascent industry. I’m excited to help Activision Blizzard further its leadership position in this exciting growth area.”
Continue reading…
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