It is as though people have been asking for something more than the Like button on Facebook since the concept was first born. After years of asking, Facebook delivered. Facebook Reactions arrived at the end of February to much excitement. But the excitement was short-lived, it seems. Two months after launch a study has found that hardly anyone is making use of the five new options (Love, Haha, Wow, Sad, and Angry). Analysis by Quintly reveals that Reactions account for a mere 3 percent of interactions, and the findings make for interesting reading. Although there had been a great deal… [Continue Reading]
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