New research shows that a majority of brands are unprepared when it comes to implementing a mobile strategy and aren't allocating enough resources to improve the mobile experience to meet consumer expectations. The study by experience management software company Sitecore shows that although 97 percent of brands believe a good mobile experience impacts customer loyalty, 41 percent of respondents have either no mobile strategy in place at all, or have a mobile strategy that has yet to be implemented. In addition, 70 percent of these brands believe that their organization will not deliver on a mobile experience strategy for at… [Continue Reading]
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