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Breaking Down Halloween’s Record-Breaking Box Office Debut

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Universal’s highly-touted Halloween weekend, as expected, ran roughshod over its box office competition this weekend, earning an impressive $77.5 million in its debut. It had been projected to open in the $50 million to $60 million range ahead of its debut, but it ended up making history in more ways than one, while continuing to prove that audiences will in fact show up in droves to R-rated movies again. One of the most impressive stats, though, proves that it’s not just young men that can drive moviegoers to theaters to see a slasher flick like Halloween.

Halloween’s opening weekend was the biggest debut ever, for any movie in any genre, to feature a female lead character over 55 years of age. Jamie Lee Curtis, 59, returns as Laurie Strode in director David Gordon Green’s film, the first time she’s reprised her iconic role since the 2002 bomb Halloween: Resurrection, which was so unsuccessful it lead the franchise to go dormant for five years before director Rob Zombie was brought aboard to reboot it, with Scout Taylor-Compton starring as Laurie Strode in 2007’s Halloween ($58.3 million domestic total) and 2009’s Halloween II ($33.4 million domestic total).

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