It's a rigged survey. The Nelson always is.
They measured the distribution chain. Maybe VU should do a survey among the vendors within this forum. And ask how many received a survey.
My guess would be, maybe one. There are 100's of thousands of corner store and quick stops that offer liquids at the POS. And they're all right there in your face, displayed nicely. Of course Vuse is going to get more mentions in a Nelson. Because they're one of maybe four products seen in that actual market.
And I doubt that anyone that actually vapes received a survey. Maybe a few, if any. So we're actually talking about name recognition, that's all.
But, I do agree with your point. It's a place for people to start, then move on.