The first trailer for Avengers: Infinity War amassed more than 230 million views in its first 24 hours online (and at least half of them came from us rewatching it in slow-mo to look for clues, if we're being honest), but while the footage is heavy on spectacle, it's noticeably light on plot details.
That's probably not surprising, especially looking back at the first trailer for Joe and Anthony Russo's Captain America: Civil War; blockbuster tentpoles increasingly rely on secrecy in their marketing to hype up audiences without risking spoilers, but you definitely get the sense that most of what we're seeing in the Infinity War trailer comes from the first two acts of the superhero team-up, before the battle against Thanos gets real.
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That's probably not surprising, especially looking back at the first trailer for Joe and Anthony Russo's Captain America: Civil War; blockbuster tentpoles increasingly rely on secrecy in their marketing to hype up audiences without risking spoilers, but you definitely get the sense that most of what we're seeing in the Infinity War trailer comes from the first two acts of the superhero team-up, before the battle against Thanos gets real.
Continue reading…
Continue reading...