Making an app is hard, but getting it noticed on the Apple App Store and Google Play Store can be an even more difficult task. Optimizing your metadata is the biggest hurdle to getting noticed and finding users. There are many "tips and tricks" articles out there that promise to help, but very few talk about what to avoid. Fortunately, with a strong App Store Optimization (ASO) strategy, you can stand out from the crowd while keeping an eye out for ASO pitfalls. By maneuvering around these pitfalls, you’ll be one step closer to improving your app’s visibility. Keyword Fumbles… [Continue Reading]
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