Advertising agencies, search engines and cybersecurity specialists should work collectively to tackle the security threat from rising malvertising. According to Ben Williams, head of operations and communications at Adblock Plus unless this happens more users will be exposed to potential security compromises such as malware and phishing, and this will drive further adoption of adblockers as a solution to these threats. A study from digital threat management firm Risk IQ shows total malvertising rose at a startling 132 percent between 2015 and 2016. Among the most notorious ads in the previous year were fake software at 70 percent, scams at 845 percent,… [Continue Reading]
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