The majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to a new report. The study by mobile engagement specialist Vibes shows that over 60 percent of consumers would feel comfortable talking with a chatbot, yet only 22 percent have actually done so. "Consumers are open to engaging with brands on mobile in a way that is unlike any other channel," says Jack Philbin, co-founder and CEO of Vibes. "While consumers carefully control how brands can engage with them on these personal devices, they are highly receptive to new and emerging… [Continue Reading]
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