A survey released to coincide with Data Privacy Day reveals that although 80 percent of consumers are concerned about their data privacy, few are willing to change their habits. The study from Entrust, based on responses from 500 adults in the US and 500 in the UK, shows 64 percent of consumers are willing to some degree to share personal information with an app in exchange for more relevant, personalized and/or convenient services. A large majority (83 percent) of consumers are at least somewhat comfortable with using or storing biometric data with apps and services. Further, the majority of consumers… [Continue Reading]
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