When it comes to consent and data privacy, the rise of regulations like the General Data Protection Regulation (GDPR), along with increased consumer awareness of data infractions and breaches, has raised the stakes. When the California Consumer Privacy Act (CCPA) passed in 2018, many states began following California's lead. Currently, more than 30 states have comprehensive privacy bills that are close to passing or in early stages of being drafted. But what are the odds something similar will be passed on a federal or global level? And how will this affect brands with regards to collecting consent? We spoke to… [Continue Reading]
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