DeNA West CEO Shintaro Asako sees a lot of potential in bringing Nintendo games to mobile devices, highlighting Kim Kardashian: Hollywood as a prime example of how this partnership can be a success.
"I think this is potentially an opportunity for us to completely change the market," Asako told Pocket Gamer. He added "Nintendo has by far the best gaming IP," while "DeNA's expertise is definitely backend."
By combining these two strengths, Asako believes Nintendo's content on mobile will thrive. He specifically cited Kim Kardashian: Hollywood as a game that found success thanks to a powerful brand coupled with excellent work on the backend.
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"I think this is potentially an opportunity for us to completely change the market," Asako told Pocket Gamer. He added "Nintendo has by far the best gaming IP," while "DeNA's expertise is definitely backend."
By combining these two strengths, Asako believes Nintendo's content on mobile will thrive. He specifically cited Kim Kardashian: Hollywood as a game that found success thanks to a powerful brand coupled with excellent work on the backend.
Continue reading…
Continue reading...