Though player engagement is reportedly strong, it appears Destiny 2 isn’t performing as well as its publisher Activision would like, citing a need to fully reengage its core audience to meet expectations.
In a third quarter 2018 financial results conference call, the publisher claimed Destiny 2 “Did not achieve our commercial expectations,” adding "there is still work to do to fully reengage the core Destiny fanbase."
"We have not yet seen the full core reengage in Destiny, which has led to the underperformance against our expectations to date,” said Activision COO Coddy Johnson. "Some players we think are still in 'wait and see' mode. When you’re in, you’re deeply engaged, and if you’re not, we’re hoping now’s the time. We’re working to bring players back in and win them back."
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In a third quarter 2018 financial results conference call, the publisher claimed Destiny 2 “Did not achieve our commercial expectations,” adding "there is still work to do to fully reengage the core Destiny fanbase."
"We have not yet seen the full core reengage in Destiny, which has led to the underperformance against our expectations to date,” said Activision COO Coddy Johnson. "Some players we think are still in 'wait and see' mode. When you’re in, you’re deeply engaged, and if you’re not, we’re hoping now’s the time. We’re working to bring players back in and win them back."
Continue reading…
Continue reading...