Despite critical acclaim, Universal's Steve Jobs film underperformed, and director Danny Boyle has revealed why he believes that was the case.
In an interview with BBC (via The Hollywood Reporter), Boyle said he thinks the studio's release strategy was the reason for the film's limited success, having jumped the gun on a widespread launch.
"It's very easy in hindsight, but I think it's probably that we released it too wide soon," he said.
Universal recently dropped the film from its wide release of 2,400 screens to just 400 screens as of last weekend. Steve Jobs has made roughly $17 million to date, roughly half of its reported production budget.
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In an interview with BBC (via The Hollywood Reporter), Boyle said he thinks the studio's release strategy was the reason for the film's limited success, having jumped the gun on a widespread launch.
"It's very easy in hindsight, but I think it's probably that we released it too wide soon," he said.
Universal recently dropped the film from its wide release of 2,400 screens to just 400 screens as of last weekend. Steve Jobs has made roughly $17 million to date, roughly half of its reported production budget.
Continue reading…
Continue reading...