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The researchers found that the urge to smoke tobacco was much higher among daily smokers who watched the e-cigarette commercials containing visual cues. In addition, 35% of daily smokers who watched ads with visual cues smoked a conventional cigarette during the experiment, compared with 22% of daily smokers who watched ads without visual cues and 23% of daily smokers who did not watch e-cigarette commercials.
http://www.medicalnewstoday.com/articles/290874.php
http://www.medicalnewstoday.com/articles/290874.php