At the 2018 Television Critics Association summer press tour, YouTube's global head of original programming, Susanne Daniels, detailed her financial strategy in regards to original programming and how it will differ from the company's competitors, like Amazon and Netflix.
"You’re probably not gonna see us spend that level of money for a Game of Thrones or a comparable series like Westworld," Daniels said. "But I’ve always been a believer that you can make great shows for less and it’s not the episodic spend that can make something great."
It's no secret that streaming giants Netflix and Amazon are spending large sums of money to strengthen their footholds in the digital video landscape. Netflix will reportedly outspend every studio in Hollywood this year, while Amazon is dropping a whopping $1 billion on five seasons of their newly acquired Lord of the Rings franchise. Even Apple has been moving aggressively into scripted programming, with big development deals for an Amazing Stories reboot from Steven Spielberg, a thriller from M. Night Shyamalan, an adaptation of Isaac Asimov's Foundation novels, and a futuristic sci-fi drama starring Jason Momoa from the creator of Peaky Blinders, among others.
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"You’re probably not gonna see us spend that level of money for a Game of Thrones or a comparable series like Westworld," Daniels said. "But I’ve always been a believer that you can make great shows for less and it’s not the episodic spend that can make something great."
It's no secret that streaming giants Netflix and Amazon are spending large sums of money to strengthen their footholds in the digital video landscape. Netflix will reportedly outspend every studio in Hollywood this year, while Amazon is dropping a whopping $1 billion on five seasons of their newly acquired Lord of the Rings franchise. Even Apple has been moving aggressively into scripted programming, with big development deals for an Amazing Stories reboot from Steven Spielberg, a thriller from M. Night Shyamalan, an adaptation of Isaac Asimov's Foundation novels, and a futuristic sci-fi drama starring Jason Momoa from the creator of Peaky Blinders, among others.
Continue reading…
Continue reading...