El Camino: A Breaking Bad Movie had a successful opening weekend, averaging over 6.5 million viewers over its first three days of release on Netflix.
As reported by THR, Nielsen revealed that El Camino "had an average minute audience — the closest thing to Nielsen's linear TV ratings for streaming shows — of 6.54 million over its first three days of release." Nearly 40% of those viewers watched El Camino on the day of its release, while Nielsen also confirmed that "8.2 million people watched at least a few minutes of the film."
THR points out that "Netflix contends that Nielsen measurements of its programming aren't accurate because they count TV viewership only and don't include viewing on other devices. Nielsen also only measures U.S. audiences; the limited data Netflix has released for its shows and films are worldwide figures."
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As reported by THR, Nielsen revealed that El Camino "had an average minute audience — the closest thing to Nielsen's linear TV ratings for streaming shows — of 6.54 million over its first three days of release." Nearly 40% of those viewers watched El Camino on the day of its release, while Nielsen also confirmed that "8.2 million people watched at least a few minutes of the film."
THR points out that "Netflix contends that Nielsen measurements of its programming aren't accurate because they count TV viewership only and don't include viewing on other devices. Nielsen also only measures U.S. audiences; the limited data Netflix has released for its shows and films are worldwide figures."
Continue reading…
Continue reading...