Part of the reason for the success of online retailers is the ability to gather information on customers so that they can be targeted with appropriate offers. Retail analytics and engagement specialist Euclid Analytics is launching a new platform that aims to give brick and mortar retailers some of the same advantages. Euclid Connect uses Wi-Fi to let retailers market more effectively and personalize in-store experiences. Through the use of smartphones and existing on-site Wi-Fi, the platform delivers customer insights across physical locations, enabling brands to have a unified view of the customer's journey. By allowing smartphone users to opt-in to… [Continue Reading]
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