Internet users are accustomed to the idea of targeted advertising. Both Google and Facebook take into account the things you look for online, the things you look at, the people you are connected to, and so on, and use this information to pelt you with ads they think you will respond to. Having been forced to stop using data gathered from WhatsApp to deliver targeted ads to social network users, you might think that Facebook would consider toning down its ad personalization. But you would be wrong. For the last few weeks, Facebook has been testing the delivery of targeted… [Continue Reading]
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