With the rapid advancement in technology, organizations are constantly grappling with challenges in effectively retaining and increasing their customer base. This challenge is compelling progressive organizations to embrace the best customer relationship management (CRM) strategies for success. Despite the focus on customer needs and customer-centricity, many organizations worldwide continue to take a reactive approach to customer needs. They, therefore, miss out on creating a long-lasting, partner-like relationship with them. Given the level of competition in the market today and the infinite options customers have, making customers a business priority is highly critical to satisfy and retain them and drive the… [Continue Reading]
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