GameStop is launching an NFT marketplace later this year in partnership with an Australian blockchain startup called Immutable X.
It will also fund up to $100 million worth of Immutable X's IMX tokens to grant creators NFT content and technology, the company announced today.
GameStop said creators from gaming studios, web 3.0, metaverse gaming developers, and elsewhere can request to become a content creator on its marketplace.
The company's interest in NFTs was revealed last month by The Wall Street Journal when it hired more than 20 new staff members to run an NFT division.
The industry is relatively untested but GameStop may be pursuing the alternative business venture after struggling in the physical gaming space in recent years.
NFTs (non-fungible tokens) are essentially one-of-a-kind pieces of online content that can be bought and sold - imagine fine-art collecting but digitally. As with bitcoin, any records or exchanges are kept in online ledgers called blockchains.
Voice actor Troy Baker, known for roles in The Last of Us, Uncharted, and more, recently ventured into NFTs before quickly withdrawing, thanking fans for their "feedback and patience" after significant outcry.
Ubisoft is also working with NFTs despite a similar reaction but a company executive commented that "gamers don't get it"
EA too expressed positivity but appears to be treading with more caution and has said it's "not driving hard" in the direction of NFTs.
Ryan Dinsdale is an IGN freelancer who occasionally remembers to tweet @thelastdinsdale.
Continue reading...
It will also fund up to $100 million worth of Immutable X's IMX tokens to grant creators NFT content and technology, the company announced today.
GameStop said creators from gaming studios, web 3.0, metaverse gaming developers, and elsewhere can request to become a content creator on its marketplace.
The company's interest in NFTs was revealed last month by The Wall Street Journal when it hired more than 20 new staff members to run an NFT division.
The industry is relatively untested but GameStop may be pursuing the alternative business venture after struggling in the physical gaming space in recent years.
NFTs (non-fungible tokens) are essentially one-of-a-kind pieces of online content that can be bought and sold - imagine fine-art collecting but digitally. As with bitcoin, any records or exchanges are kept in online ledgers called blockchains.
Voice actor Troy Baker, known for roles in The Last of Us, Uncharted, and more, recently ventured into NFTs before quickly withdrawing, thanking fans for their "feedback and patience" after significant outcry.
Ubisoft is also working with NFTs despite a similar reaction but a company executive commented that "gamers don't get it"
EA too expressed positivity but appears to be treading with more caution and has said it's "not driving hard" in the direction of NFTs.
Ryan Dinsdale is an IGN freelancer who occasionally remembers to tweet @thelastdinsdale.
Continue reading...