Google's AMP (Accelerated Mobile Pages) project aims to speed up the web for mobile users. The company has just announced that the technology is being previewed in mobile search results to help searchers get to the content they want faster. As the name suggests, this is something that is only rolling out to the mobile side of Google search, and it works in a similar way to Facebook's Instant Articles. As AMP is still in fairy early stages of development, the technology is not yet perfect and site support is a little limited, but it all bodes well and the… [Continue Reading]
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