A key obstacle that mobile users encounter is clicking a link only to be greeted by the offer to install an app. The relatively slow process of visiting Google Play to download and install an app means that many people simply don't bother -- and this is something that Instant Apps should help with. The Instant Apps feature was announced last year at Google I/O, and there was much excitement at the prospect of 'streaming' apps on demand. Now Google has started live tests of Instant Apps for Android so you can try out the feature with the likes of… [Continue Reading]
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