Alphabet own Google. Google owns Fitbit. And Fitbit largely owns... well... the fitness tracker market. Look, Apple Watch might be wildly popular, but for the average consumer, the name "Fitbit" is synonymous with wearables. I have witnessed many people referring to fitness trackers made by other brands as "Fitbit." This behavior is much like consumers calling all adhesive bandages "Band-Aid." Fitbit's success isn't a mystery. Besides its catchy brand name, the devices are easy to use and are heavily focused on fitness. In other words, Fitbit devices aren't overly complicated. This has lead to their adoption by people that aren't… [Continue Reading]
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