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Handling user feedback data and the rise of 'ResearchOps' [Q&A]

VUBot

Staff member
Diamond Contributor
ECF Refugee
Vape Media
Customer experience has become a massive, sprawling industry that includes the many systems and touchpoints that lie between companies and their users. It's projected to be a $32B market by 2025. One of the most interesting new sub-categories emerging within customer experience is ResearchOps. It's a new discipline -- with a growing community of practitioners -- focused on better infrastructure around customer research, and operationalizing the user research process so it can be done faster and have a bigger impact. Product teams have many tools for managing code repositories, product roadmaps and engineering tickets. But user feedback and research tends… [Continue Reading]

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