It seems that size really does matter -- at least when it comes to the size of the screen on your smartphone. New research shows that people spend more time in apps if they have a larger screen. The study from mobile engagement platform Localytics shows that 5-inch devices show 23 percent more app engagement than smaller screens. They also show 3.53 percent higher average session length than 4-inch screens. On 5-inch screens people spend 66 minutes in each individual app per month, as opposed to 52 minutes a month in each app on 4-inch screens. Also users launch apps… [Continue Reading]
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