The Sales and Marketing (SaM) environment has undergone a fundamental shift over the past decade, driven largely by the proliferation of accessible artificial intelligence (AI) toolsets. According to recent research, 40 percent of marketing and sales teams today recognize the importance of AI, and in particular machine learning (a subset of AI) in ensuring they are able to pursue and accomplish their growth goals. But what makes this technology so powerful? The answer lies in automation. Namely, AI has the ability to automate tedious, complicated, and time-consuming tasks (which would otherwise be left to SaM professionals), leaving professionals to focus… [Continue Reading]
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