The other day I was chatting with a friend and she mentioned how Facebook was listening into personal conversations via her phone. It was the only possible explanation, she said, for how it could know she was in the market for a new sofa. Her husband was the only person (other than me) she’d mentioned this to and although she hadn’t yet got around to looking for a sofa online, her Facebook feed was full of ads for upholstered seating. I’ve heard this conspiracy theory before, of course, we all have. If it’s not Facebook listening in, it’s Google. But… [Continue Reading]
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