For 100 years, retailers have segmented the broad marketplace into groups -- soccer moms, or Millennials, or New Yorkers, or readers… pretty much every retailer uses target segments like those. But Amazon has never been interested. Instead, it wants a segment of one: you. It gathers information about what you look at, what you buy, your browsing habits. To that it adds information from your purchases -- address and credit cards on file -- as well as your Amazon address book to find those close to you. It is also the second biggest tracker on the web, after Google, so… [Continue Reading]
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