Satoru Iwata has offered further insight into how Nintendo’s new loyalty program will work in terms of connectivity.
Speaking in the latest financial results briefing, as spotted by NintendoLife, Iwata discusses the complex nature of the new program, and that it isn’t just a quick rehash of the company’s existing Club Nintendo program.
“What we are aiming to establish is not a simple extension of the existing loyalty program but a loyalty program with, say, the entertainment elements,” says Iwata, “where the members feel that they have received certain rewards as a result of not only their purchases but also the history of their gameplay and how each consumer has interacted with others.
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Speaking in the latest financial results briefing, as spotted by NintendoLife, Iwata discusses the complex nature of the new program, and that it isn’t just a quick rehash of the company’s existing Club Nintendo program.
“What we are aiming to establish is not a simple extension of the existing loyalty program but a loyalty program with, say, the entertainment elements,” says Iwata, “where the members feel that they have received certain rewards as a result of not only their purchases but also the history of their gameplay and how each consumer has interacted with others.
Continue reading…
Continue reading...