Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' — or a genius disruption

[VUBot]

Branding experts have mixed reviews on Jaguar's new identity but agree it's a radical change. - Jaguar's rebranding campaign sparked debate over its new image — and carless promo video. - Jaguar wants to target a younger, wealthier audience as it transitions to an all-electric future. Jaguar's…

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