The measure of Apple fiscal first quarter 2017 isn't record revenues ($78.35 billion) but comparison to major competitors: More than three times Google ($26.06 billion) or Microsoft ($24.1 billion). Amazon announces tomorrow, Groundhog Day. Will the retailer's CEO, Jeff Bezos, see his shadow? The 3x multiplier nearly applies to net income: $17.89 billion, versus $6.64 billion and $5.2 billion, respectively, for the two rivals. Looked at differently, compared to Apple's same quarter in fiscal 2010, seven years later, profits exceed total revenues ($15.68 billion). That's an astounding comparison. The results defy pundits' prognostications, including my own, about gravity pulling the… [Continue Reading]
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