Twitter is to start sharing ad revenue generated by videos with the people who create those videos. The monetization model will start in the US for now, but it opens up a platform that was previously only available to big names such as the NFL and CBS. All of the key players in social media are focusing their efforts on video, and in giving users the opportunity to make money through their footage, Twitter is really upping the ante. It's a move that pits the company against the likes of YouTube, and one that will be seen as a desperate… [Continue Reading]
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