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Marvel's Merchandising Problem

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There's been a lot of fan concern in recent months over rumors that Marvel is downplaying the X-Men and Fantastic Four comics so that the company can place more emphasis on those franchises to which they own the movie rights -- like The Avengers, Inhumans, and Guardians of the Galaxy, plus the Sony-shared Spider-Man. While it's not clear how much truth these rumors hold, it is clear that Marvel is making every effort to downplay these franchises when it comes to merchandising. There's a distinct lack of X-Men and FF representation in video games, toys, clothing, and other licensed products. This is cause for concern, because ultimately the ones that suffer most are Marvel's fans.

This issue was highlighted this week when a Singapore-based collectible company called XM Studios revealed they've been “asked to put a hard stop to all X-Men characters” indefinitely. This forced the company to cancel several products in mid-development, including a statue of the cybernetic mutant soldier Cable and a massive diorama depicting the X-Men battling a Sentinel. XM also confirmed that the Fantastic Four are similarly off-limits. It's a disappointing turn of events, especially considering that XM already produced this work of art:

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