Though MoviePass saw some particularly trying times over the last week, it isn't down for the count.
MoviePass has pushed back against claims that it's dead or even dying, citing unprecedented growth and previous examples of market disruptors as evidence of its staying power.
It claimed that MoviePass use made up nearly one-fourth of the box office receipts for the film Blindspotting through the first Tuesday following its release. It also said the film Tag had MoviePass to thank for 13 percent of its opening weekend domestic box office totals.
"Overall, we believe as much as 6 percent of the industry’s total box office receipts can be traced to our loyal subscribers," said a MoviePass representative. "It’s clear that because of MoviePass, more people are seeing more movies at fair prices... Absent MoviePass, exhibitors are fighting to preserve profits in a declining box office environment. That’s the doomed strategy."
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MoviePass has pushed back against claims that it's dead or even dying, citing unprecedented growth and previous examples of market disruptors as evidence of its staying power.
It claimed that MoviePass use made up nearly one-fourth of the box office receipts for the film Blindspotting through the first Tuesday following its release. It also said the film Tag had MoviePass to thank for 13 percent of its opening weekend domestic box office totals.
"Overall, we believe as much as 6 percent of the industry’s total box office receipts can be traced to our loyal subscribers," said a MoviePass representative. "It’s clear that because of MoviePass, more people are seeing more movies at fair prices... Absent MoviePass, exhibitors are fighting to preserve profits in a declining box office environment. That’s the doomed strategy."
Continue reading…
Continue reading...