In a quarterly report released today, Netflix claimed that it competes for screen time with Fortnite more than it does HBO.
In the report, Netflix discussed its penetration into overall screen time, which includes TVs and mobile devices that are used for television and movie viewing, video games, and more. Netflix said, “We earn consumer screen time, both mobile and television, away from a very broad set of competitors. We compete with (and lose to) Fortnite more than HBO."
While the comparison may seem odd, as Netflix is clearly more in line content-wise with HBO, this comment is all about overall consumer screen time, so anything taking up a TV or mobile device, including video games, is seen as competition in this realm. With Fortnite being one of the most popular games in the world, it’s naturally eating into competing services’ screen times.
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In the report, Netflix discussed its penetration into overall screen time, which includes TVs and mobile devices that are used for television and movie viewing, video games, and more. Netflix said, “We earn consumer screen time, both mobile and television, away from a very broad set of competitors. We compete with (and lose to) Fortnite more than HBO."
While the comparison may seem odd, as Netflix is clearly more in line content-wise with HBO, this comment is all about overall consumer screen time, so anything taking up a TV or mobile device, including video games, is seen as competition in this realm. With Fortnite being one of the most popular games in the world, it’s naturally eating into competing services’ screen times.
Continue reading…
Continue reading...