Data is key to the competitiveness of modern enterprises, but the quality of that data determines how useful it is. Customer data platform Segment is launching a new data architecture product built specifically to help companies deliver better customer experiences. Segment Data Lakes gives companies a foundation to produce advanced analytics, uncover customer insights, and power machine learning and AI initiatives. "We all know that customer data creates a competitive advantage, but what companies sometimes fail to recognize is that the quality of their data architecture will determine just how significant that advantage really is," says Tido Carriero, chief product… [Continue Reading]
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