Businesses are increasingly adopting Instagram within the enterprise as a tool for building brand awareness and connecting with prospects and customers. But as with any form of business communication it's subject to regulatory control. Regulators may classify Instagram posts as advertisements and exchanged comments as business records. To address this, compliance specialist Actiance is adding Instagram support to its Actiance Socialite platform, which enables companies to capture social media posts in context and retain data, including the images, for instant search and retrieval. "Forward-thinking companies are increasingly using Instagram and other social channels to connect with digital audiences. Yet as they… [Continue Reading]
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