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New Study Says Teens Have Easy Access to E-Cigarette Ads Online

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http://fortune.com/2016/03/07/teens-e-cigarettes-ads-online/

Dr. Polosa sums it up nicely here:

"As a prevention strategy, it’s also possible that it would be more effective to concentrate on blocking teen purchases than on limiting what they view online, noted Dr. Riccardo Polosa, a tobacco researcher at the University of Catania, Italy who wasn’t involved in the study.

Requiring payment with a credit card, for example, might stop young people from buying e-cigarettes because they aren’t yet old enough to quality for credit, Polosa said by email.

“There is a danger of trying too hard to hide adult society from adolescents – they may be attracted by ‘forbidden fruit,'” Polosa added. “Telling a teenager they are too young to have something may simply increase its appeal or make it look more cool.”
 

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